Business of Creativity Campaign

A campaign supporting creative entrepreneurs in Europe and the UK

The European and British Creative Sector

New figures published today reveal that the UK’s Creative Industries are now worth £84.1 billion per year to the UK economy and employ 2.5 million people.

  • UK’s Creative Industries grew by 8.9 per cent in 2014 – almost double UK economy as a whole
  • UK’s Creative Industries generate nearly £9.6million per hour
  • 2016 set to be another blockbuster year for UK’s music, film, video games, TV and publishing sectors.

The UK’s creative industries are now worth a record £84.1 billion to the UK economy, figures published today reveal.
British films, music, video games, crafts and publishing are taking a lead role in driving the UK’s economic recovery, according to the latest Government statistics.

The figures show the sector growing at almost twice the rate of the wider UK economy – generating £9.6million per hour.
This success is set to last, with a strong line-up of British talent and creativity in 2017 promising yet another blockbuster year ahead.

Minister for Culture Ed Vaizey said:
“The creative industries are one of the UK’s greatest success stories, with British musicians, artists, fashion brands and films immediately recognisable in nations across the globe. Growing at almost twice the rate of the wider economy and worth a staggering £84 billion a year, our Creative Industries are well and truly thriving and we are determined to ensure its continued growth and success.”

Government continues to create the right environment for creative industries to thrive, through tax reliefs, inward investment, and safeguarding music and cultural education programmes.

The creative industries employ 11.4 million people in the EU, accounting for 5 per cent of the EU workforce. Sweden has the highest proportion of its workforce employed in the creative industries (8.9 per cent), followed by Finland (8.2 per cent) and the UK (7.6 per cent). The country with the highest number of creative industry workers is Germany (which has the largest total workforce in the EU), followed by the UK and France.

The UK accounts for 14 per cent of the total EU workforce, but a fifth (21 per cent) of all creative industry jobs. Employment in the UK’s creative industries grew three times faster in the UK than in the EU as a whole: 6.1% per annum on average vs. 1.8% per annum.

An interview with Ged Doherty

Episode 1 – The Business Of Creativity series:

Michael Jacobsen interviews Ged Doherty: former Sony Music Chairman, current Brit Awards Chairman and Co-Founder of Raindog Films.

An interview with Sally Greene

Episode 2 – The Business Of Creativity series:

Michael Jacobsen interviews Sally Greene: Entertainment impresario.

An interview with Angie Greaves

Episode 3 – The Business Of Creativity series:

Michael Jacobsen interviews British media personality and entrepreneur Angie Greaves.
Angie is one of the UK’s most celebrated radio hosts and afternoon show on Magic FM is among London’s highest rated. She also empowers thousands more through her wellness and lifestyle portal Angiegreaves.com
Entertainment impresario.

An interview with Lohan Presencer

Episode 4 – The Business Of Creativity series:

Lohan Presencer – The Ministry of Sound

An interview with Lord Jeffrey Archer

Episode 5 – The Business Of Creativity series:

Michael Jacobsen interviews International Best selling Author Jeffrey Archer about his career, his creative investments and his 2017 release ‘Tell Tale’.

An interview with Tristan Baker

Episode 6 – The Business Of Creativity series:

Michael Jacobsen interviews Tristan Baker.
Tristan Baker Productions is an Olivier Award winning independent theatrical production and management company based in London, UK.

An interview with Annabel Karmel

Episode 7 – The Business Of Creativity series:

Michael Jacobsen interviews Annabell Karmel expert and best-selling author on baby food & nutrition

An interview with Vazil Hudak

Episode 8 – The Business Of Creativity series:

Michael Jacobsen interviews the Vice President of the European Investment Bank Vazil Hudak.

An interview with Anthony Hallas

Episode 9 – The Business Of Creativity series:

Michael Jacobsen interviews Anthony Hallas the co-founder and former CEO of global swimwear brand Seafolly.

An interview with Brian Houston

Episode 10 – The Business Of Creativity series:

Michael Jacobsen interviews Pastor Brian Houston the inspirational and uplifting Co-Founder and Executive Chairman of Hillsong Church-one of the the world’s fastest growing communities and one which is built on chart-topping music and concert-style meetings.

An interview with Bonnie Lythgoe

Episode 11 – The Business Of Creativity series:

Michael Jacobsen interviews Bonnie Lythgoe. Bonnie was a founding Producer on American Idol as well as a Judge; A Judge on So You Think you Can Dance Australia and the Owner and Producer of Theatre and Pantomimes in Australia, the USA and the UK.

An interview with Gerry Harvey

Episode 12 – The Business Of Creativity series:

Michael Jacobsen interviews billionaire Australian retail King and global Forbes rich-lister Gerry Harvey. His retail chain, ‘Harvey Norman’ stretches from Australia to Singapore to Slovenia.His ‘Magic Millions’ horse sales on Australia’s Gold Coast are world famous.Known for his simple and down to earth style, Gerry Harvey has a lot of wisdom to give.

Michael Jacobsen

Entrepreneurialism, Business, Start-Up and Business growth

The problem is simple:

Many creative sector entrepreneurs do not know how to fully commercialise their creative skills and fear that in doing so they will damage their ‘art’.

We aspire to combine business with creativity so creatives can use their skills, do what they love, and make a living.

Moreover, the investment community do not always see the creative sector as a serious investment target.

Through helping to elevate creative entrepreneurs, we aim to lead by example and show investors the viability of the sector for investment and the reasons why creatives must be supported through investment.

The campaign:

We are committed to supporting creative sector entrepreneurs in the UK and Europe.

This is achieved by:

  1. Assisting creative entrepreneurs to commerciailse their art
  2. Liasing with the investment community to show them the viability of the creative sector and its ‘invest-ability’.