9 Ways to Simplify And Improve Your Organization’s Workflow

workflow

Simplifying and standardizing procedures in order to provide better quality output quickly enhances workflow efficiency. When you have adequate and simplified processes in place, it will protect workplace culture and customer relationships. If you get rid of tasks that aren’t required, you’ll save money and other resources, which will benefit your bottom line. As a result, your team will have more time to devote to productive growth elements.

One of the greatest risks businesses face today is inefficient processes, potentially costing 30% of the business’s annual revenue and 26% of an employee’s time. Inefficiency is fatal to the survival and expansion of any business, but how will the processes be optimized? 

Before we walk you through some of the ways you must adapt to simplify and improve your organization’s workflow, it is vital to understand what process improvement is.

Understanding process improvement

workflow

The purpose of process improvement is to assist you in gathering and analyzing feedback on your processes to facilitate constant development. It entails eliminating mistakes, decreasing waste, enhancing productivity, and streamlining efficiency in order to eliminate redundancies in procedures that contribute to delays in projects, staff demotivation, and productivity reduction. 

Process improvement begins with a focus on defining the business requirements of a process, meeting best practice standards, or simply improving quality and the user experience for customers and end-users. This is done rather than contemplating the technology that must be used to circumvent the challenges. Businesses that successfully implement process improvement see a return on their investment via process optimization, which results in greater product sales, enhanced customer experience, and time saved will be invested in strategic moves that can give the firm a competitive edge.

9 Ways to simplify and improve your organization’s workflow

Workflow in the business world is one of the most dynamic fields. It analyzes the organizational structure of work and the methods through which different departments coordinate to fulfill tasks. A well-designed workflow will free you from the tedious task of micromanaging each phase as you go about your day.

Here are some ways to help streamline your workflow:

1. Simplify processes using PDF merger

workflow

PDF merger is a robust tool to optimize workflow. When you combine PDF files online, you will create a dynamic system that supports improving your organization’s workflow goals. The online PDF merger allows you to do this in a few clicks. Combining files using an online PDF merger is easy and secure drag and drop your pages into the combiner, rearrange or delete them, and add the pages you need. 

The PDF merger also allows you to choose from a variety of templates and these templates are customizable. You will get the required single document when you merge the desired pages. The document provides valuable insights into your team’s workflow efficiency.

2. Analyze your current processes

Knowing the status of the current workflow of every department of your organization is an integral part of business improvement before you move to start implementing changes. Check thoroughly every component of your business process to understand what is already in place and wherefrom you need to start.

Take the feedback from each employee to understand what already exists and the results you drive from the current processes. Ask for feedback from each member in every department to determine what changes you need to incorporate in consideration of the improvement areas and inefficiencies. 

The current status of processes will provide you with a roadmap to decide on your future course to optimize and enhance your processes.

3. Document the processworkflow

Documenting important things is essential since it is not possible for you to remember everything. If you do this, you’ll be able to get more done in less time. Listing every task, whether big or small, is a way forward to take your project from idea to execution, as doing this you will serve as a process audit. You’ll observe that there are too many unnecessary stages in one area while you need to include some crucial ones in another, and it is at the point in the process when mistakes most often occur.

Your procedures are available in some form, whether in your ideas, unspoken habits, or as a collection of emails and papers that have never been formally specified. To state the obvious, you will only review, modify, or automate your process if you’ve clarified and streamlined it.

4. Set priorities for tasks and objectives

After gaining an awareness of the processes that are already in place and documenting them, you need to set them in order of preference and rate the tasks that need immediate attention. Create a timetable in order to keep track of and organize the essential tasks. 

It is vital to understand that whatever tasks are assigned by you, there must be regular tracking for the ongoing progress on each component of the project.

workflow

5. Create efficient workflows

Creating a visual map of all the tasks and procedures involved in a project will help you learn what needs to be done and how to get there faster. 

The first step in designing efficient workflows is to create a diagram of your jobs, detailing the many steps involved and their respective beginnings and endings using a simple flowchart.

You also need to think about the outputs of your process and include all the necessary data and instructions. Finally, while building an efficient workflow, it is essential to determine which, if any, sub-workflows are critical for the completion of the project.

It’s essential to try out different strategies to evaluate what works best for your team before making any major changes to the infrastructure. 

The following objectives must be met for the procedure to be considered successful:

  • Sharing data must be more accessible
  • The number of distractions must be the least
  • Inclusion of process for regular evaluation and improvement
  • Accelerating processes to increase productivity

6. Explore emerging technologies

Pick the right technology for your company’s web apps, ideally one that allows for some degree of adaptability with your website. Server-side programs (PHP) make web apps more manageable than their client-side counterparts (HTML).

Use video conferencing instead of a regular conference call to save time and avoid the trouble of commuting to and from the workplace for meetings. Using video conferencing programs like Skype or Google Hangouts to have in-person meetings instead of driving across town or flying across the globe will drastically cut corporate travel costs.

7. Give your workers a sense of independence

It’s essential to divide the tasks so that everyone will contribute to the development of the process rather than relying just on one team. Until the perfect version of the process is adopted, the inputs from many workers and their viewpoints on the specific job will help eliminate the faults.

A good workflow is achieved when you assign particular tasks to specific workers. Although this seems like it would add extra work for you, it will let your staff relax. After finishing their task, individuals are no longer bound by the procedures of a business.

They are more productive, resulting in higher-quality output, and they have more spare time to enjoy their lives. They won’t be bothered or contacted for no apparent reason concerning matters outside their purview. Taking responsibility for one’s actions will give one the internal drive to tackle the task and see it through to its conclusion.

8. Adopt automation

Most business executives are skeptical about automationthey fear it will lower quality which is not valid. Relying on automation and automating some of the tasks in routine will reduce duplication and free up your staff to do what is essential. 

Leveraging automation will allow them to make greater contributions to the team and the company as a whole. Try to find places in your process where human effort needs to be eliminated by adding in some automation. Investing in automation solutions is worthwhilethey minimize the time your staff spends on menial tasks.

workflow

9. Put together a competent team

Without the right team, companies find it challenging to function correctly—having the appropriate people is critical to its success and development—it will even reduce the need to recruit more workers. 

With the right team in place, you will be confident that your firm will run smoothly and that employees will step up and take charge when required. When a company has a healthy corporate culture, everyone works together toward a common objective and knows their role in its success

Most successful organizations believe that human resource is one of their most valuable assets for them. Hiring the right team contributes in many ways, including: 

  • Building integrity and reputation
  • Creating customer satisfaction
  • Saving time and resources
  • Inducing motivation and synergy

Wrapping up ways to improve your organization’s workflow

Every procedure your company implements must be well-planned and easy enough to function without constant oversight to maintain a steady work stream. The key to efficient workflow is running with little hassle while achieving the desired results. To find and fix inefficiencies in your organization’s processes, you must evaluate processes regularly. Using technology to your advantage will streamline the process, so keep trying in different environments and honing your technique until you succeed.

Author Bio:

Surya Ranjan Pandita is a content marketer. He is always on the lookout for new optimization strategies and loves to create actionable content. 

small business coach

 

Meet The Best Consulting Firms You Should Work With In 2023

best consulting firms
“Those who have stopped learning find themselves equipped for a world that no longer exists.” 
– Eric Hoffer

 

There. That’s your very first lesson and the most crucial aspect of growing yourself and your business or getting out of a tight spot if you ever get into one. Helping you and making you learn something for the future is not something that most consulting firms, bar the very best consulting firms, focus their time and energy on. That’s why you need to choose the one with absolutely top professionals.

marketing consultant

Consulting firms are a big deal. They can make or break a business, and they’re often relied upon for their expert advice. They offer guidance and strategic planning to companies or individuals who need it – whether they’re just starting or have been around for years. 

Because of the importance of their services, many people rely on consulting firms to help them with their professional issues or grow and succeed.

But how do you know who the best consulting firms are? And which one is right for your business or problem? This blog post will enlist the best consulting firms in each category and for overall small businesses to help you decide.

But before we dive into the said details, let’s know a bit about the consultants you may have at your disposal.

Let’s get started!

Types of Consultants or Consulting Firms

When it comes to starting or growing a small business, there are a lot of things to consider. One important decision is whether or not to hire a consultant. 

There are many different types of consultants, and each offers its own unique set of skills and expertise. 

Here is a brief overview of some of the most common types of consulting firms:

Management Consultants

They help businesses with everything from startups to marketing strategies. They can provide valuable insights into how to run a successful business. Management consultants often work with businesses to help them streamline their operations and make better use of their resources.

Financial Consultants

Need a hand with finances? They help businesses with financial planning and decision-making. They can advise on issuing debt, raising capital, and managing cash flow.

Tax Advisory Consultants

Tax advisory consulting firms help small businesses with their tax planning and compliance. These experts can counsel business owners on the tax implications of their future decisions, and they also guarantee that businesses are paying the right amount in taxes. 

In addition, tax advisory consulting firms can help businesses to negotiate with the IRS and to resolve tax disputes.

Pro-Tip: Grab 30 minutes on my calendar to ask any questions you have about business coaching. I’ve been a business coach (and business broker) for over 20 years. I also have a business coach of my own, so I know what successful coaching looks like on both sides of the table.

~ Alan Melton, Small Business Coach Associates


Human Resources (HR)
Consultants

Human resources professionals help businesses with a variety of employee-related issues, from recruitment and training to compensation and compliance with employment laws and regulations.

Legal Consulting Consultants

Legal consultants can help businesses navigate the complexities of the legal system. They can assist with everything from drafting contracts to filing for permits and licenses. 

In addition, legal consultants can guide compliance with regulations and laws.

Marketing Consultants

After you complete all your other work, it’s time to market your business. They will assist you in developing and implementing marketing plans, identifying target markets, creating branding strategies, and developing advertising campaigns.

Small Business Consultants

They help business owners in a number of ways, with the initial planning stages of starting a business, including the development of a business plan and the identification of potential sources of funding. They can also provide advice on how to manage and grow a small business, including advice on marketing, hiring staff, and financial management. In addition, they offer support and guidance during difficult times, such as when a business is facing financial difficulties or is experiencing rapid growth. By providing expert advice and assistance, Small Business Consultants can help small businesses to overcome these challenges and achieve long-term success.

small business coach

 

Best Consulting Firms for Management Consultancy 

When it comes to management consultancy, there are a few key things to keep in mind. First, finding a firm specializing in small businesses is important. The needs of a small business are different than those of a large corporation, so you want to make sure you’re working with someone who understands your specific situation. 

Second, you want to find a firm that has a proven track record of success. While there are many different management consulting firms to choose from, not all of them are created equal. 

The following is a list of the best consulting firms for management consulting.

McKinsey & Company

McKinsey is one of the world’s largest and most well-known management consulting firms. They have worked with some of the biggest names in business, and their experience is second to none. However, they are also known for being one of the most expensive firms to work with. 

If budget is not a concern, McKinsey is an excellent choice.

The Boston Consulting Group (BCG)

BCG is another top-tier management consulting firm that has worked with Fortune 500 companies and other large businesses. They offer a full range of services, from strategy development to implementation support. 

Like McKinsey, BCG is also on the pricier side. But if you can afford their rates, they are definitely worth considering.

best consulting firms

Bain & Company

Bain is another reputable management consulting firm that has a long track record of success. They have worked with businesses of all sizes, from startups to large corporations. Bain offers a comprehensive suite of services, including market analysis, financial modeling, and operations improvement. 

And while their rates are not as high as McKinsey or BCG, they are still more expensive than most other firms on this list.

The Monitor Group

The Monitor Group is a management consulting firm that focuses on helping businesses grow and compete in today’s global economy. They offer a wide range of services, including market research, competitive analysis, and business planning.

Booz & Company

Booz is a global management consulting firm that offers a wide range of services to businesses of all sizes. They have particular expertise in helping businesses enter new markets and expand into new geographies.

Best Consulting Firms for Financial Consultancy

Many small business owners are not trained in accounting or financial management, and as a result, they can make poor decisions that jeopardize the future of their businesses. A financial consultant can provide expert advice on a variety of topics, including cash flow management, investment strategies, and developing realistic financial goals, and creating a plan to achieve those goals.

To help you choose the best firm for your needs, here is a list of some of the best consulting firms for financial consultancy:

Deloitte

Deloitte is a professional services firm that offers a variety of services, including financial consulting. They have a team of experienced professionals who can provide you with comprehensive financial analysis and advice.

Ernst & Young

Ernst & Young is another large professional services firm with over 260,000 employees in over 700 offices around the globe. They offer a comprehensive range of services, including financial consultancy.

KPMG

KPMG Bain is another leading consulting firm that provides services to companies in a variety of industries. They have extensive experience in financial analysis and modeling and can help you make the right decisions for your business.

PricewaterhouseCoopers

PricewaterhouseCoopers is a global professional services network with over 276,000 employees in over 157 countries. They offer a comprehensive range of services, including financial consultancy.

Protiviti Inc.

Protiviti Inc. is a global consulting firm that provides financial and business consulting services. It has more than 80 offices in 27 countries, and its services include financial audits, risk management, compliance, and investigations.

Protiviti Inc. also offers financial advisory services such as mergers and acquisitions, capital markets, and valuation. Protiviti has a team of experienced consultants who have worked with major organizations in the financial sector.

The company has been recognized as one of the best consulting firms for financial consultancy by various magazines and research firms.

Best Consulting Firms for Tax Advisory Consultancy

When it comes to finding the best consulting firm for tax advisory consultancy, it’s important to find a firm with experience in the specific area of taxation that you’re looking for advice on. A top firm should have a good reputation and is known for providing quality services.

Here are a few of the best consulting firms for tax advisory consultancy.

PwC

PwC also has a strong focus on tax advisory. They offer a comprehensive range of tax advisory services, from compliance to planning and structuring. PwC is a one-stop shop for all your tax advisory needs, and its team of experienced professionals makes it a top choice for any business.

JS Morlu

Regarding tax advisory consultancy, JS Morlu is one of the best in the business. JS Morlu has a team of experienced and knowledgeable consultants who can provide comprehensive tax advice and guidance.

Whether you’re looking for help with tax compliance or tax planning, JS Morlu can assist you. They also have a strong track record in representing clients before the IRS and other tax authorities.

JS Morlu is definitely a firm you should consider if you require tax advisory services.

best consulting firms

Mazars

Mazars is a leading tax advisory firm with a long history of providing quality services to clients. The firm has a team of experienced professionals who are well-versed in tax law and have a deep understanding of the complexities of the tax code.

Mazars provides comprehensive tax advisory services, including planning, compliance, and structuring. The firm also offers a full range of consulting services, from strategy and operations to financial due diligence.

Grant Thornton

Grant Thornton is a leading global provider of Tax Advisory Consultancy services. The firm has a strong presence with over 50 offices in the country and offers a comprehensive range of services to help businesses minimize their tax liabilities.

Grant Thornton’s team of experienced tax advisers can assist businesses with all aspects of tax compliance, from preparing and filing tax returns to negotiating with tax authorities.

The firm also provides advice on structuring transactions to minimize tax liabilities and can help businesses take advantage of opportunities for tax relief.

BDO USA

BDO has been in business for over 100 years and have a wealth of experience to offer clients. Their team of experts can provide advice on a wide range of tax-related issues, from compliance to planning and structuring.

They also have a strong understanding of the latest changes to tax law, which means they can keep clients up-to-date with the latest developments.

In addition, BDO has a global reach, with offices in over 150 countries. This means they can advise clients based in any country, ensuring they receive the best possible service.

Pro-Tip: Grab 30 minutes on my calendar to ask any questions you have about business coaching. I’ve been a business coach (and business broker) for over 20 years. I also have a business coach of my own, so I know what successful coaching looks like on both sides of the table.

~ Alan Melton, Small Business Coach Associates

Best Consulting Firms for Human Resources (HR) Consultancy

A number of top-tier HR consulting firms can provide your organization with the expertise and resources it needs to optimize its talent management strategy. Here is a list of some of the best:

Bersin by Deloitte

Bersin by Deloitte is a leading research and advisory firm that provides insights and tools to help organizations improve their HR functions. They offer comprehensive services, including consulting, technology, and outsourced HR solutions.

Mercer

Mercer is a global consulting leader in talent, health, retirement, and investment solutions. They work with organizations of all sizes to design and implement customized HR programs that help solve their most pressing challenges.

Aon Hewitt

Aon Hewitt is a leading provider of human capital and management consulting services. They work with organizations worldwide to design and implement programs that drive business results.

human resource

Towers Watson

Towers Watson is a global professional services firm that helps organizations improve performance through effective people, risk, and financial management. They offer a full range of services, including consulting, technology, and outsourcing solutions.

Baker Tilly

Baker Tilly is also leading the race in accounting and advisory consulting with extensive experience in human resources consulting. They offer a wide range of services, including HR strategy, talent management, and organization development.

Best Consulting Firms for Legal Consultancy 

If you are in need of legal assistance, it is important to choose a reputable and experienced law firm. With so many firms to choose from, it can be difficult to know where to start. To help narrow your search, we have compiled a list of the best consulting firms for legal consultancy. 

K&L Gates 

K&L Gates is a leading international law firm with more than 2,000 lawyers worldwide. The firm handles a wide range of legal matters, including corporate, litigation, and public policy. 

Linklaters LLP

Linklaters is another top-rated international law firm with over 2,500 lawyers in more than 30 countries. The firm has a strong focus on corporate law and advises some of the world’s largest companies. 

best consulting firms

Cooley LLP

Cooley LLP may be a good option if you are looking for a smaller firm with a more personal touch. With more than 1,000 lawyers across 11 offices, the firm provides high-quality legal services to clients ranging from startups to Fortune 500 companies.

Accenture

Accenture is one of the world’s leading management consulting firms. It offers a broad range of services, including legal consultancy. Accenture has a team of experienced legal consultants who can provide advice on a wide range of legal issues, from corporate law to intellectual property law. 

In addition, Accenture has a strong track record of delivering legal services to clients in various industries, including the banking, insurance, and healthcare sectors.

Oliver Wyman

Oliver Wyman is one of the world’s largest management consulting firms, with over 60 offices in more than 30 countries. The firm provides a wide range of services to a variety of clients, including Fortune 500 companies, startups, and not-for-profit organizations. 

The firm’s lawyers have a deep understanding of the legal landscape and provide comprehensive advice on various legal matters. In addition, Oliver Wyman has a strong track record of successfully representing clients in court proceedings.

Best Consulting Firms for Marketing Consultancy 

Consulting firms play an important role in the world of marketing. By providing strategic advice and guidance, they help businesses to make the most of their marketing budgets and make informed decisions about where to allocate their resources. 

Our list of the best marketing consulting firms includes some from the previous categories as well as they have a multitude of consultancy experiences and expertise.

McKinsey & Company

McKinsey & Company is a global management consulting firm that provides a range of services, including marketing consultancy. They have worked with some of the world’s biggest brands, including Coca-Cola, Disney, and Microsoft. Their team of experienced consultants has a deep understanding of the latest marketing trends and can provide invaluable insights into how to reach your target audience.

Boston Consulting Group

Boston Consulting Group is another top management consulting firm with a strong focus on marketing. They have helped companies such as Nestle, Adidas, and Samsung to develop effective marketing strategies. They are also known for their work in the digital space, and their team can offer valuable guidance on how to use digital channels to reach your target market.

marketing consultant

Bain & Company

 Bain & Company is another leading management consulting firm with extensive experience in marketing. They have worked with major brands such as Apple, AT&T, and GE. 

Their team offers a full range of marketing services, from brand strategy to customer insights. They also have a strong focus on data-driven decision-making, which can be extremely helpful when it comes to developing an effective marketing strategy.

Deloitte

Deloitte is one of the “big four” professional services firms and offers a comprehensive range of marketing consulting services, from brand strategy to customer insights and data analytics.

Accenture

Accenture provides a variety of professional services, including marketing consultancy. Their consultants can help with advertising, media buying, public relations, digital marketing, and more. They have extensive experience helping both small businesses and large corporations meet their marketing objectives.

Best Small Businesses Consulting Firms

Small Business Coach Associates

This is a leading consulting firm with a proven track record of helping businesses and startups to stabilize and familiarize themselves with the business environment. Our business coaches are highly qualified to guide you on the best measures to observe while carrying out your business. With us, your business can generate a revenue of between $250k to $5M in annual revenues. 

Kabbage

With offices in Atlanta, Georgia, and New York City, Kabbage is one of the leading small business consulting firms in the United States. They offer a comprehensive suite of services to help small businesses thrive, including financial analysis and reporting, marketing strategy development, and HR support. Whether you need guidance developing your long-term financial strategy or support navigating complex regulatory changes, Kabbage has the expertise you need for success.

SCORE

With offices in more than 400 locations across the United States, SCORE is a leading small business consulting firm with global reach. They offer a comprehensive suite of services to help entrepreneurs at every stage of growth, from business idea validation and pitch development to online marketing strategy and financial planning. Whether you need guidance developing your long-term business strategy or support navigating regulatory changes, SCORE has the expertise you need for success.

Rackspace

With offices in San Antonio, Texas, London, England, and Hong Kong, China, Rackspace is one of the leading small business consulting firms with global reach. They offer a comprehensive suite of services to help businesses thrive across every industry, from online marketing strategy and eCommerce development to financial analysis and reporting. Whether you need support navigating complex legal issues or guidance developing your long-term business strategy, Rackspace has the expertise you need for success.

 First Annapolis

With offices in Washington, DC, and London, England, First Annapolis is one of North America’s most respected small business consulting firms. They offer a comprehensive suite of services to help businesses succeed across various industries, from online marketing strategy and eCommerce development to financial analysis and reporting. Whether you need guidance developing your long-term business strategy or support navigating complex legal issues, First Annapolis has the expertise you need for success.

Conclusion

So there you have it. The best consulting firms in various categories are as follows. You don’t have to worry about finding help with marketing, accounting, legal services, or small businesses; we have everything figured out for you. These companies listed below are dependable, experienced, and inventive–everything you need to make sure your business succeeds. 

Each has its own strengths and weaknesses, so be sure to do your research before deciding. 

If you have questions or want to partner with anyone, don’t hesitate to contact them.small business coach

 

Online Business Ideas that Can Make You Rich

online business ideas

What are the best online business ideas? COVID-19 has transformed the dimensions of every business. Many companies have shifted their work online. In such circumstances, many people started thinking about starting an online business. We can say that business-minded people have turned COVID-19 into an opportunity. Being your own supervisor is a great motivation for starting a business. There are no restrictions on time. Most importantly, you get a lifestyle that you always wanted by starting your own business.

Here we shall discuss a few of the online business ideas that can make you rich in 2023

Print-on-demand:

One of the online business ideas that can potentially make you rich is to take advantage of print-on-demand services. By using print on demand today, you can create and sell custom-designed products without having to worry about inventory management or upfront costs.

Print on demand is one of the successful business ideas to execute. If you are good at designing, then try this. In this business, you design the customer’s demand often on items like mugs, t-shirts and phone cases, but you do not print out your designed work. You collaborate with the suppliers in order to print out your artwork on the items and ship them to customers. Printing, packaging and shipping; all is the responsibility of the supplier. If you have the skill to design different things, then this business is best for you to execute.

Translation:

People who can speak multiple languages have more business opportunities than other people who are unilingual or bilingual. If you are multilingual, then start taking the projects of translation. This is one of the best side businesses you can ever have. You just have to give few hours of your day to translation. Start looking for projects on different international platforms where people are looking for translating the languages you are master in. It is the best way to monetize your skill. Once you have established the translation business, you can create your team of multilingual people and delegate the translation work to team members. In this way, you shall be having less burden and also earning money. Do not forget to post about your work on social media platforms. It will bring you more clients and will widen your reach.

Website flipping:

Website flipping is one of the most exciting ideas for fresh graduates and also for the people who want to work from home. It deals with buying a certain website, improving its features and then selling it for profit. In website flipping, you have to take an already running website and improve its features, including design, content and SEO. Once you have improved the website features, it is time to sell the website at market price. It will bring you more revenue than it was worth before the improvement. Website flipping is a three-step cycle that includes buying, improving and selling. If you are a web designer, website flipping is the best online business for you.

small business coach

Home-based catering:

If people praise you for your cooking ability, then why not to think about earning from this ability? Home based catering is best for the people who have the ability of cooking. The size of catering business depends on you on how small or big you want it to be initially. If you want to establish a small set-up initially, it is recommended to contact with the local food companies. There are multiple ways you can opt-in order to initiate home based catering. You can design a website of home based catering where people or food companies reach you. Also you can join cooking platforms where cooking experts show their skill of cooking and receive earnings from it.

Virtual Assistant:

A virtual assistant is the need of every type of growing business. If you are an effective organizer and having exceptional communication skills then do apply as a virtual assistant. You will get pay for your organizational skills. In every business, there is a need of a person who schedules emails, meeting, answers the emails and performs the administrative duties. Business owners cannot manage all these tasks because there are a lot other responsibilities that owner has to deal with. So these tasks are managed by the virtual assistant.

Dropshipping:

Dropshipping is one of the easiest business that you can start with. It is a business model in which owner does not have to store the product physically. Rather, the business owner collaborates with suppliers who manages and stores the product and business owner reach out to customers for buying the products. This is the best business model if you do not have enough money to establish a physical store to manage the products. The only work you will do in dropshipping is to establish an online store where customers will find their desired products and order them. The suppliers will manage the packaging, storage and shipping of the product. In this way, you do not have to spend plenty of hours on product research. Also you do not have to manage a huge inventory. So this idea will definitely work for you if you are planning to sell certain products such as titan paint sprayer parts. It is time to reach out to suppliers.

Check out some more great online business ideas here.

Author Bio:

Arslan Haider is author of the above blog. He is a Senior SEO Expert at MediaHicon (deals in SEO services). Apart from that, he loves to post blogs having valuable content.

 

small business coach

Money Management Tips to Keep Your Small Business Afloat

money management

The challenges money management and all the other issues we juggle in owning a small business can feel insurmountable at times, especially when it comes to finances. Money management is the biggest factor in terms of personal success. As an entrepreneur or startup founder, you alone are the chief financial officer and accountant for your business. The only person who sets the budget, enforces boundaries and manages income and expenses is you.

That’s a lot of pressure, but it can also be immensely gratifying when you manage to maximize your revenue and gain more financial freedom than ever.

Money Management Tips to Keep Your Small Business Afloat

To give you the greatest chance at reaching your goals and making your business prosper, here are some of the best money management tips you should know. They’ll not only help you build a solid foundation, but they can also work in a pinch when you find yourself starting to struggle to make ends meet.

Understanding Small Business Finances

The challenge of running a small business is the lack of capital and/or revenue. You simply don’t have the quantity of resources to work with as a bigger or more established company. When times get tough, you are likely to run out of options faster and quickly find your savings or even personal finances dwindling. Even with fantastic planning, certain circumstances happen that are simply outside of your control.

A pandemic, for example, can’t be controlled, and the impact of COVID-19 left many small business owners at a total loss. You’ll likely have more expenses and obligations than profit in the beginning. If you are generating sales, that’s great, but you’ll need to pay close attention to how you distribute your revenue if you want to stay successful and scale your operations.

Large vs. Small Business Financing Options

The size of a business varies by industry, but generally speaking, a large business is a corporation or enterprise that has stockholders involved. They are operating at a much greater scale than an individually-owned or small company, and they not only have more resources in reserve but far greater options when they’re in a bind. At the higher levels of operation, companies can take out lines of credit and receive loans that may not be accessible to a startup.

While there are SBA loans and credit cards available for smaller operations, the principals tend to be smaller and yield higher interest rates, which can make repayment difficult when a company is already struggling. Greater assets mean greater options, but that doesn’t mean small business owners are out of luck. By building the right skills and knowing how to predict and prepare for setbacks, you can weather the storm and guide your business to greener pastures.

Separate Business and Personal Funds

The biggest mistake most entrepreneurs make is failing to separate their work and personal expenses. Although your company is your primary source of income, you need to deduct your take-home pay and leave the savings and additional revenues separate. If you find that you’re running too low on expenses when you’re running your company, you can look into borrowing a personal loan from a private lender.

Personal loans are meant to meet your current needs, so there are plenty of options including flexible repayment schedules, different payment amounts and different interest rates. Explore your options to discover the right refinancing option for you. This can come in helpful down the line if you have multiple loans and want to save money on repayments without tapping into your business’s reserves.

small business coach

Stay on Top of Deadlines

Invoices, bills and other deadlines should always be paid in-full and on time. Keep a schedule active and set notifications. If you can automate payments, do so. Knowing that a certain amount of money is set to come out of your bank account each month can help keep you focused and accountable, as there isn’t room to put things off or backtrack when you’ve agreed to pay things by a certain time.

Time Your Purchases

How often do you need to replenish your inventory? Does your manufacturer or supply chain currently feel out of sync with your overall budget? Pay close attention to when deductions are made, and time them to maximize your income. Revenue will always take a hit to keep an operation running. The ideal timing, however, can turn a model that feels choppy and disconnected into one that smoothly runs without a hitch.

Cut Costs and Increase Revenue

Could you switch to a different supplier and save more money? What about cutting back on packaging or even software expenses? There are many ways you can subtly and substantially lower costs to bolster profit. If you’ve been paying others to do work that you could handle yourself, do so. It may mean longer hours, but the eventual pay-off is worth the price.

On a more practical note, take a look at things like utilities, water consumption and office supplies. Be mindful of how you operate, how much you’re using and how you could adjust your usage to save more. Increasing revenue can happen in a few ways. Sales and promotions are always an option, and there’s also the possibility of raising your prices to reap greater rewards from each sale. Consider your current client base and growth rate to determine which option would be best for you right now.

Recap

Although you will face hardships running your own company, being a small business owner helps you grow in ways few other jobs can. Mastering money management for your professional life will undoubtedly have major advantages in your personal one, too. Take advantage of the financing options available to you. Loans can be especially valuable if you know how to optimize your principal and turn it into an even greater profit.

Take a look at this post to see how a Financial Planner can help with money management.

 

small business coach

The 9 Types of Entrepreneurship: What’s Your Style?

entrepreneurship

TYPES OF ENTREPRENEURSHIP

When thinking about the many types of entrepreneurship, this is a big reason I decided to become a business coach. I love the variety of the amazing small business owners that I coach.

An entrepreneur is someone with the ability and desire to start up, administer and succeed at a particular business, bearing the associated risks to make a profit. When we hear of entrepreneurs, we often think of individuals who establish new business ventures regardless of the risks.

Entrepreneurs are often regarded as a hub of innovation, as they bring new ideas and innovation to the market. They break cycles of monotony in processes and products. They combine resources like land, labor, capital to generate new goods/services.

 

There are various types of entrepreneurship, classified based on several factors. In this article, we will be exploring the nine different types of entrepreneurs. But before we get into it, let’s see some common characteristics among entrepreneurs. Check out this information on employer of record services.

Characteristics of Entrepreneurship:

Before we proceed, it is worth mentioning that not all entrepreneurs succeed in their ventures and being an entrepreneur doesn’t automatically make one successful. However, most successful entrepreneurs have some traits in common. Here are a few of them.

  •         They take risks

The associated risks with starting a new business venture are pretty considerable, as there are chances of failure. Entrepreneurs, therefore, need to be bold and very courageous. They also need to evaluate the risks and benefits of a new venture and make relevant conclusions about whether it is worth engaging. Taking risks is what being an entrepreneur is all about.

  •         They are innovative

Entrepreneurs are a hub of new ideas. They think differently and outside the box too. Their innovative ideas are capable of generating new revenue streams for their companies. This could involve introducing a new product to the market, augmenting an existing product in the market, or establishing a new market for products. They could also positively impact the production process, making it more efficient, thereby maximizing profits.

  •         They possess visionary and leadership quality

To be successful entails having a clear vision of the new venture, and successful entrepreneurs have this quality.

Having the vision is one thing, and materializing it is quite another. Thus, successful entrepreneurs can combine available resources towards the attainment of set goals and objectives. They possess unparalleled leadership skills in guiding and influencing employees in the path of success.

  •         They are usually open-minded

Successful entrepreneurs can recognize circumstances as opportunities with the potential to benefit the company positively.

  •         They are flexible

Successful entrepreneurs aren’t rigid; they are flexible and open to change when the need arises. They are ready to embrace a new path or product when necessary.

Nine Types of Entrepreneurship

Entrepreneurs materialize ideas into reality. They create jobs and have a tangible impact on the economy. There are many entrepreneur types, each with a distinct characteristic and path, defined by their personality, ability, and surrounding environment.

many types of entrepreneurshipThere isn’t a universally accepted distinction in the types of entrepreneurs, as the types differ from region to region based on the country and the sectors active in that country. The most common, however, are,

  •         Small Business Entrepreneurs
  •         Large Company Entrepreneurs
  •         Scalable start-up Entrepreneurs
  •         Social Entrepreneurs
  •         Innovators
  •         Hustlers
  •         Fabian Entrepreneurs
  •         Researchers
  •         Drone Entrepreneurs
  •         Buyers

With the many types of entrepreneurship I would venture to say that when you factor in the many different styles, talents and personalities, there is a different type for every business on the planet! But to simplify the list, we will discuss the 9 types. Each of these distinct categories of entrepreneurs has different rules of business success. Still, they usually go through similar tussles regarding finance, people, marketing, and even self-management issues.

Let us explore some of the more prominent types of entrepreneurs, what makes them unique, their roles, and how they impact the business’s success.

  1. Innovative entrepreneurship

As the name implies, innovators describe the class of entrepreneurs that develop entirely new ideas and transform those seemingly far-fetched ideas into viable business opportunities.

These entrepreneurs usually change peoples’ perceptions of things, opening up their understanding to view and think differently. As a general trend, innovative entrepreneurs are usually passionate about their cause, sometimes coming off as obsessive, and are deeply intrinsically motivated because of their business ideas’ uniqueness.

As a unique characteristic, innovating entrepreneurs usually introduce new goods/ / services and new production methods, create new markets, and completely restructure an enterprise for greater productivity.

Being innovative also applies to their ability to devise new approaches and ways to market their products. They use unique strategies that separate their companies from the crows and help them stand out with product differentiation strategies. And it doesn’t end there. They may not only stand out from the crowd but have the potential to create a new crowd, changing the status quo in significant ways.

small business coach

Advantages of Innovative Entrepreneurship

  •         They usually receive all the credit for the business’s success, as they bear the brunt.
  •         They create the rules of engagement.
  •         During the initial days of the business, they would, very often, face minimal competition

Disadvantages of Innovative Entrepreneurship:

  •         Birthing a new idea to reality would usually necessitate vast amounts of capital.
  •         They often encounter significant resistance and opposition from current shareholders.
  •         Their job always requires patience as the timeline for success is a lot longer than usual.
  •         They can work only when a certain development level is already achieved, and people look forward to changing and improving.

This type of entrepreneurship’s unique attribute is their ability to visualize a new pattern of thinking and discover new ways of doing things, which sets them apart from the crowd of entrepreneurs and makes them largely successful. However, innovators’ burden reflects the amount of patience, commitment, and required capital to bring about innovation.

  1. Hustle Entrepreneurship

entrepreneurs workingAs a mark distinction from innovators who go through the pain to develop new ideas as fuel for the business process, hustling entrepreneurs invest hard work. They are not afraid to get on their blue-collar suits and get their hands dirty. Unlike the innovative type of entrepreneurship that looks to significant capital to implement their new vision, hustlers usually start small and focus on investing hard work and effort to grow their businesses. These entrepreneurs pay attention to a small start-up and look to grow it steadily with the hope of becoming more prominent in the future.

With their dream, hustlers find the motivation and the commitment to work very hard to realize them. They are usually very focused individuals who’d stop at nothing to achieve their dreams. They would quickly get rid of any distractions in their path, preferring to take risks and the discomforting path than indulge in pleasure and comfort. Think of the famous Mark Cuban, as an example here, who started at a very young age selling trash bags, postage stamps, and newspapers. His company later progressed to a goldmine which the internet giant Yahoo later purchased.

Advantages of Hustler Entrepreneurship

  •         they are the most hardworking of all types of entrepreneurs. They will outwork most
  •         they usually don’t give up easily and will usually develop thick skin.
  •         Having a thick skin also implies they’d see challenges, rejection, disappointments, and failures as a part of the journey.

Disadvantages Hustler Entrepreneurship

  •         Having to invest such gruesome amounts of hard work means they are more likely to burn out.
  •         The degree of work they engage in can also wear out their team members, who may not have the same agility of work ethic.
  •         Some hustlers may overlook the need to accumulate capital as they’d prefer to invest their labor in working harder.

This type of entrepreneur usually never gives up. It also means they are usually more willing than most to try just about anything to succeed. Though they may succeed, the number of trials and errors may become significant, and the time taken to achieve their dreams daily increase.

  1. Fabian Entrepreneurship

entrepreneur on laptopFabian entrepreneurs are a type of entrepreneurs that are generally stereotypic concerning change. They are generally skeptical about implementing changes in the business.

Fabian entrepreneurs do not initiate new ideas but can copy innovations only after being fully satisfied with the innovative entrepreneur’s already implemented initiative. Fabian entrepreneurs are more imitators than initiators.

Imitators are those who copy others (captain obvious!) Fabian entrepreneurship, thus, involves copying the trends and patterns of other businesses and making improvements upon them. Fabian entrepreneurs can copy other business ideas or products and improve upon them to gain the upper hand and dominate the market.

This type of entrepreneur usually has great readiness to adopt successful approaches already implemented by successful innovative entrepreneurs. Though they may not innovate themselves, they also do not copy and implement without making some adjustments and improvements to suit their context and agendas. In developing nations, such entrepreneurs are pretty instrumental in driving in a new wind of change. They can adopt new strategies and techniques from other successful entrepreneurs and usher in combining factors of production foreign to their economy, but not to already developed regions.

Imitators incorporate attributes of innovative and hustling types of entrepreneurship. They do not seek to maintain the status quo but seek to change things, and they ride on a great deal of confidence and handwork in what they strive to achieve.

Advantages of Imitators

  •         Modifying and adapting an already-existent and tested idea is a lot easier and less strenuous.
  •         Adapting an already tested idea also makes it possible to compare your results with the original developer and implementer of the idea.
  •         Taking the route of imitating makes it possible to avoid mistakes that would have been made in initiating a new idea.

Disadvantages of Imitators

  •         The ideas of imitators always appear to be in the shadow of the original.
  •         They are always behind, trying to reach up to already set standards.

It can be a great idea to adapt an existing idea to suit one’s context in developing a business. The associated risks with imitation aren’t as much as initiating a new venture altogether, but it might not acclaim all the credit for the initiative when the copied idea finally succeeds.

types of entrepreneurship

  1. Researcher Entrepreneurship

Even when an individual has an idea, there needs to be adequate research to gather relevant information, which takes time. This is where research entrepreneurs come in.

Researchers take the time to get all the necessary information before engaging an idea. To them, there isn’t any room for failure since they know all there is to know about the venture they’re engaging in.

Researcher entrepreneurs go the route of information gathering because they believe a business has a higher chance of success when there is an in-depth understanding of all aspects of the business. That is why they put in the work to seek out the knowledge. Consequently, they usually take a great deal of time to launch new products or make new decisions because they need great knowledge foundations upon which to act. They, thus, rely heavily on facts and existing data than intuition and instincts.

For researcher entrepreneurs, there should be no room for errors.

Advantages Researcher Entrepreneurship

  •         They consider and plan for as many foreseeable contingencies as possible
  •         Their business and financial plans are usually well thought out, detailed, and substantiated with relevant data.
  •         They rely on data and facts rather than instincts for decision-making.
  •         They usually wouldn’t make a move until they feel they have adequate knowledge of the market.
  •         Because of the immense research, they are less likely to make mistakes or fail in business.

Disadvantages of Researcher Entrepreneurship

  •         Since they require extensive research backing their actions and decisions, they usually move slowly.
  •         They don’t like taking risky ventures, and for new ventures, that will stagnate and hinder the move as every new venture requires some degree of associated risks.

Researcher entrepreneurs invest a great lot of time investigating and digging into existing to substantiate their decisions/actions. That can easily land them in the harmful habit of drooling over the numbers rather than paying attention to the business’s running.

  1. Drone Entrepreneurs

This type of entrepreneurship is very resistant to change. Drone entrepreneurs exhibit great reluctance in accepting change and are very conservative in their methods and procedures.

Drone entrepreneurs exhibit great contentment with the business’s current state and see no need to alter an already perfect system of operation. They will, thus, prefer to maintain an inefficient production process even though they are suffering losses than to introduce changes of any kind.

Advantages of Drone Entrepreneurship

  •         They are more stable in their operations and can’t be influenced by temporal trends.
  •         They quickly get content and can wave off unnecessary pressures for change

Disadvantages of drone Entrepreneurship

  •         Stereotypic attitudes can birth stagnation in the business
  •         They run the risk of having irrelevant businesses in their failure to embrace changes.

florist entrepreneurship

  1. Buyer Entrepreneurship

Buyers have a characteristic feature as entrepreneurs – their wealth. They have the money and are specialized in buying off profitable businesses.

Buyers scan through and identify valuable businesses. They then assess the business’s viability and, based on their conclusions, move to buy the business and get a competent individual to run and grow the business actively.

Advantages of Buyer Entrepreneurship

  •         The risks associated with purchasing an already established business are minimal.
  •         This type of entrepreneurship has little worry for innovation as it jumps on already implemented innovation.
  •         Rather than building from the foundation up, buyers can easily focus on developing an already-started venture.
  •         There already exists a market, and buyers inherit the products’ market when they purchase a business.

Disadvantages of being a Business Buyer

  •         The cost of acquiring a business can sometimes be very costly, and buyers often pay high prices for profitable businesses.
  •         There is still a degree of associated risks involved in buying businesses with problems that are underestimated or you think can be easily handled. That may not always be the case.
  1. Small Business Entrepreneurship

Small business entrepreneurship is a type of entrepreneurship that involves the ownership and running of one’s small-scale business.

Most businesses today are small businesses. This type of entrepreneur toggles capital and profit sufficient to take care of self, household, and other basic needs. They don’t go for large-scale ventures or capital-demanding businesses. They would, most often, hire family or local community members.

Funding for such small businesses comes from gifts, small-scale loans, or savings.

Advantages of Small Business Entrepreneurship

  •         Requires very little capital to become a small business entrepreneur
  •         Work with smaller teams of individuals

Disadvantages of Small Business Entrepreneurship

  •         Profits from these businesses are small
  •         It May sometimes not be recognized by official government programs.
  1. Large Company Entrepreneurship

Large-scale entrepreneurs work with companies with a finite amount of life cycles in this size-based classification, larger-scale businesses. This type of entrepreneurship requires professionals with innovative skills to sustains business.

Large companies usually introduce new products to meet customer demands and grow from small businesses under the right growth conditions. Small businesses can also become large companies if an already large company buys them over.

Advantages of Large Company Entrepreneurship

  •         Prominent company entrepreneurs are innovative. They can bring new ideas and sustain company relevance for generations

Disadvantages of Large Company Entrepreneurship

  •         Requires more professional skills and innovations, thus limiting the range of persons that can become prominent company entrepreneurs
  1. Scalable Start-Up Entrepreneurship

When entrepreneurs believe that their company can change the world, they become scalable start-up entrepreneurs. They are often funded by venture capitalists and must need hire professionals with specialized skills.

This type of entrepreneur has an eye to identify needs in the market and provide adequate solutions as a business idea. Most cases of scalable businesses are technology-based and have global impacts, like Facebook.

Scalable start-up entrepreneurs require investors who believe in their idea and can appreciate out-of-the-box thinking. Their need to work with just the best and brightest in a specialty can sometimes make this entrepreneur picky. They also would need incredible amounts of capital to fund their ideas.

Advantages of Scalable Start-Up Entrepreneurship

  •         They are innovative and can think outside the box
  •         They usually have a great degree of confidence in what they do.

Disadvantages of Scalable Start-Up Entrepreneurship

  •         They require more professional teams of individuals to work with and can be very picky
  •         Their notions of changing the world with an idea can sometimes depict them as crazy, especially if they fail.
  •         They require significant amounts of capital to start and fund their ideas
  1. Social Entrepreneurship

When an entrepreneur focuses on solving social problems by supplying particular goods and services, they are social entrepreneurs. They aim to make the world better by their goods/services they supply. Their focus isn’t the amount of profit they make but the degree of a positive impact on the world.

Social entrepreneurs will, most often, engage in non-profit companies and NGOs, dedicating themselves towards the social welfare of humanity.

Advantages of Social Entrepreneurship

  •         They focus on the social well-being of humanity
  •         Their focus isn’t profit-making but making the world a better place

Disadvantages of Social Entrepreneurship

  •         Having a social well-being perspective means their decisions and actions may not always favor the company’s growth.
  •         Social causes may not attract as many investors as profit-making ventures.

Importance of Entrepreneurship:

types of entrepreneurship handbags

  •         Creates Employment

The activities of entrepreneurs generate employment opportunities for the public. They create new jobs for both skilled and unskilled labor.

  •         Increase Public Standards of Living

Entrepreneurship harnesses and promotes innovation. Such innovation is the drive behind introducing new products, services, technology, and qualities of goods to the market. Their innovation, thus, enhances the standards of living of the general public.

  •         Promote Development

There is bound to be development in society when there are increased employment rates and better living standards. Facilities for investment like education, sanitation, markets, infrastructure, etc., become highlighted for development. By their activities, entrepreneurs promote social and community development, leading to a better quality of life.

  •         Increase Income Levels

Entrepreneurship also provides more opportunities for individuals to raise more money for themselves and their loved ones, thus raising income levels in the community. Increased income levels mean increased expenditures on essential commodities and luxury commodities, thus raising general living standards.

  •         Promote research and development

Entrepreneurship is a hub for innovation, and by the work of entrepreneurs, new products and services come on the scene. But these new products need to be adequately researched before they can be introduced for public consumption. As such, entrepreneurs invest in research ventures and dispense towards research institutions and universities. Their drive promotes research and, consequently, development in the economy.

Now that we’ve discussed some of the types of entrepreneurship, check out this article on the Top 10 Best Business Tools for Entrepreneurs!small business coach

3 Technical Skills Online Entrepreneurs Should Add to Their Resume

online entrepreneurs

Online entrepreneurs know that knowledge is power – the phrase is attributed to an English philosopher in the 16th century and has been used in numerous scenarios along the years.

Despite its age, the phrase retained its power and even gained on it as it has never been more accurate than the present time. In our highly technologized times, with readily available mountains of information, knowledge is extremely powerful.

As an online entrepreneurs in today’s hyperactive online world, you can never have enough knowledge. New skills will keep you one step in front of the competition and will make you better prepared for modern customers’ demands.

3 Technical Skills Online Entrepreneurs Should Have

While an online entrepreneurs must have a diverse set of skills, from a wide range of domains, technical skills are crucial. Of course, this is a broad term, so we narrowed it down to three main tech skills that any online entrepreneurs must acquire.

1. SEO Basics

The world of search engine optimization (or SEO) is complex and dynamic. Google, as the most popular search engine of the present, is constantly adapting to provide users with the best experience. As a result, every new update leads to new SEO rules and guidelines.

For instance, Google launched two broad core updates in 2020 (one in January and one in May).

online entrepreneurs

While they perform small updates almost daily, broad core updates have an impact on search results all over the world. This is usually seen in changes in search ranking. For instance, if a site’s content improved in relevancy towards its core audience since the last update, it will be moved up in SERP. If it lost relevancy, it will be pushed down.

What ONLINE Entrepreneurs Should Know

Whether you have a team of SEO specialists working around the clock, or you’re a one-person business, there are a few knowledge bits that can help you stay on track with these changes:

How Keywords Work

There will always be people who will say that keywords don’t matter anymore.

And, to some extent, they are right.

While search engines don’t establish a page’s position by the number of keywords it uses, they still use them as a factor for relevancy and ranking. Furthermore, according to SEO specialists, it matters the type of keywords you use.

online entrepreneurs

Source: https://neilpatel.com/

Long-tail keywords are the ones that help you reach a specific niche, that’s more likely interested in making a purchase rather than browsing.

For instance, if you develop a virtual reality (VR) software product (an app or a game), the go-to keyword is “virtual reality”. However, the competition is high on this keyword and the audience is broad.

On the other hand, if you use “virtual reality games for PS4” or “virtual reality app for Android”, you have a better chance of standing out from the crowd. With long-tail keywords, the competition is lower, so it’s easier to rank in search engines.

Content Relevancy is Key

 You probably know that “content is king”, but you also need to know how to use its power. There are many bloggers out there who post new content on a daily basis without any significant results.

So why doesn’t it work for them?

It’s all about relevancy and how search engines interpret your intentions. Are you creating content just for ranking or are you genuinely trying to create value?

According to a study done by Neil Patel, the May Google update impacted (in a negative way) websites with old and thin content the most.

In conclusion, search engines appreciate content that’s constantly updated to reflect the present and that brings value to the target audience by providing detailed information.

 Follow the Trend

As an online entrepreneurs, it is an advantage to stay updated on the online trends. Google updates also show the trend of the market and the industries that are the most volatile at the moment. For instance, the May update showed the industries most affected by the 2020 pandemic (real estate, travel, and health were among the most affected).

This sort of knowledge can be integrated into SEO strategies to adapt to the current market demands and prevision for future fluctuations.

2. Coding Skills

Whether you own a standard website or you’re a prolific e-commerce online entrepreneurs, coding skills are a must-have.

While there are plugins (especially with flexible platforms like WordPress) that can help with virtually anything, there are situations when a few lines of code can save time and money. As such, basic coding skills are valuable knowledge for today’s online entrepreneur.

Most modern web pages are developed using a mixture of HTML, CSS, JavaScrip, Java, and Python, but it never hurts to consider other technologies as well.

Luckily, nowadays it’s rather easy to understand how coding works and it doesn’t take much to learn your way through functions and procedures. Also, there are plenty of online coding courses one can join and it only takes a few weeks of study to become familiar with the process.

As an online entrepreneurs, you will work with highly-skilled developers, but it helps to know how to solve quick and easy problems. It’s also a way of knowing your product, whether it’s an app or a web page.

3. Social Media

Why is social media a technical skill? After all, you’re only using these platforms, you’re not developing them.

Social media is a bit different for businesses than it is for regular people. As an entrepreneur, you’re using these platforms to attract new leads and disseminate messages in an optimal manner.

This means that you need to understand how the platform works and how it is being used by your audience.

For instance, according to HubSpot, the success of your Instagram posts depends on the day and time of day you decide to publish. Research suggests that the best time to post on Instagram is on a Thursday, at 5 AM, 11 AM, 3 PM, and 4 PM.

online entrepreneurs

Source: https://blog.hubspot.com/

Of course, the data is different for other platforms, and it’s important to understand why and how the information is relevant for your target audience.

In addition to this, social media platforms offer analytics data and tracking tools that can be useful in planning new marketing strategies. A successful online entrepreneurs, you must be up to date with everything social media has to offer and learn new methods of promotion.

Wrap Up

There’s more to a successful business than just learning new skills, but it all starts here. When you’re open to new information and knowledge, you open your mind to new possibilities. As a result, it will be easier to accept and implement change and adapt to a market that’s highly influenced by new technologies.

Erika Rykun is a content strategist with Udemy which offers online courses and producer who believes in the power of networking and quality writing. She’s an avid reader, writer, and runner.

LinkedIn: https://www.linkedin.com/in/erika-rykun

Twitter: @erika_rykun

 

small business coach

11 Ways to Use Content Marketing in Every Stage of the Sales Funnel

video marketing

A content marketing strategy that effectively serves its purpose is one that guides people from awareness to conversion. However, achieving this aim is a multi-step process.

Research has shown that the average person consumes about 11 pieces of content before making a purchase. B2B buyers consume an average of 13 pieces of content before settling on a vendor.

The reason for the high levels of content consumption is that people must go on what is known as the “buyer’s journey.” This is the process wherein an individual moves from becoming aware of a product to ultimately purchasing that item.

Content is the tool that facilitates that journey.

A strong content marketing strategy successfully guides shoppers through the sales funnel and generates sales for eCommerce retailers. Therefore, understanding how to use content in each stage of the funnel is critical to the profitability of a content marketing program.

However, before diving into how to use content for each stage a consumer will move through, let’s examine those phases a bit closer.

The Sales Funnel Stages

In its most basic form, the sales funnel has three stages: awareness, evaluation and purchase.

Top of Funnel: Awareness

At the awareness stage of the sales funnel, consumers are attempting to meet a need, solve a problem or obtain an answer. Folks achieve this aim through seeking out educational content that will help to point them toward the solution they seek.

At this point, the value of the lead is low, as there is little promise that they will buy from any specific seller. That said, those who find a merchant’s content to help enlightening or enjoyable often find themselves moving on to the middle of the funnel.

Middle of Funnel: Evaluation

When an individual enters the middle of the funnel, it indicates that a retailer has successfully caught their attention. These people now have some understanding of how to resolve their problem or need and are now interested in the best solution possible.

At this point, sellers should begin to educate prospects as to why their solutions are the best option for the consumer. It is here where shoppers are likely to spend most of their time, as merchants will need to invest time in nurturing consumers, establishing trust and building a relationship.

Bottom of Funnel: Purchase

When consumers reach the bottom of the funnel, they are ready to make a decision on their purchase. In most cases, those at this stage will need one final nudge to get them to buy from a seller.

By presenting the right offer, incentive or call-to-action, merchants can successfully drive conversions for their eCommerce store.

With the broad strokes covered, it’s time to establish the various ways that sellers can use content marketing at each stage of the funnel.

Creating Content to Move Shoppers Through the Sales Funnel

Naturally, before beginning the content creation process, sellers will need to choose content marketing topics for maximum impact. However, this is outside of the scope of this piece.

Assuming that merchants understand the topics and subject matter that their audience is interested in consuming, here is how merchants can use content at each stage of the funnel.

Top of Funnel Content

Top of the funnel content is geared toward reaching the broadest range of prospective buyers possible.

Some of the best types of content for this stage include:

  • Blog posts: Many potential customers will turn to Google for answers to their problems. Crafting targeted, intent-based blog posts can be a powerful eCommerce SEO strategy that gets a brand in front of the right audiences at the right time. Moreover, by making these publications shareable, sellers can potentially increase their reach.

content marketing

  • Infographics: These images break down a subject in a visually appealing manner, thereby making them easy to understand and highly shareable.

Infographics

Videos

  • Podcasts: Podcasting is a prevalent form of content as podcasts are essentially the modern version of radio shows. Moreover, podcasts can be transcribed and used to create other types of content, such as blogs and infographics.

Podcasts

While there are other forms of top of the funnel content, these are some of the most popular and effective methods of drawing in potential buyers.

Middle of Funnel Content

Now that retailers have captured the attention of a consumer with some useful information, it is time to begin delivering more in-depth educational pieces that will help move them to the next stage of the funnel.

Here, sellers will want to capture an individual’s contact information so that they can be nurtured and cultivate a sense of trust toward the brand. Therefore, retailers will likely want to deploy a lead magnet as this is a useful tool in achieving the two previously mentioned aims.

Some of the lead magnets that sellers might opt to use include:

  1. Guides or eBooks: These tend to be “how-to” types pieces that help the audience to solve a problem. However, retailers should remember when creating a guide or eBook to go into detail about how their product or service can help to resolve the issue more quickly or efficiently.
  2. Worksheets: This is often a complementary lead magnet to a “how-to” piece that helps to guide and track the progress of an individual as they work through the problem.
  3. Case studies: This is a data-driven form of original research that produces unique insights and showcases how a product or service helped resolve the issue in question.
  4. White papers: This form of content is an authoritative, in-depth report on a specific subject that presents a problem and a solution as a means of educating the audience. A white paper is essentially an advanced problem-solving guide.

When developing lead magnets, the key is to create a piece that is unique, practical and actionable for consumers. These must provide tangible value that individuals can put to use in an immediate way.

Bottom of Funnel Content

As opposed to the broad, general top of the funnel content, this is where things get far more personal. Bottom of the funnel content should serve as the bridge between the free information provided thus far and the paid product sold by the store.

This type of content is frequently (though not always) delivered via email after potential buyers have been entered into an email nurture campaign. This type of sequence gradually builds on itself and helps to connect the dots for consumers, leading them from the original problem to the crescendo of the solution. Once this has all been outlined for them, retailers can then deliver:

  1. Product comparison charts: With this piece of content, sellers show customers exactly what they get when they purchase an item and how it stacks up against competitor products. This saves shoppers much of the energy they would invest in their decision-making efforts and lays out the benefits a particular product has over others in a clear and easily consumable format.
  2. User-generated content: This can be anything from Instagram images to product reviews, customer testimonials or other forms of user-generated content that highlight how much other buyers have enjoyed a product and found it to be worthy of their dollars.
  • Time-sensitive discount offer: Providing potential buyers with a limited-time discount code to use on their first purchase can be the motivating factor that gets the shopper off the fence and into the checkout process.
  • A strong content marketing strategy successfully guides shoppers through the sales funnel and generates sales for eCommerce retailers.

While retailers who engage the bottom of the funnel consumers with content are likely to earn a sale, it is essential to remember that this is just the beginning of the relationship. Therefore, sellers will have to follow through and continue to deliver content that cultivates loyalty.

Given the sheer amount of content that goes into each stage of the sales funnel and relationship thereafter, sellers might want to consider partnering with an eCommerce content marketing agency to ensure that each phase is handled in an effective and profitable manner.

To effectively move a consumer from awareness to purchase, sellers must approach their content production and promotion differently for each stage of the sales funnel. It is all about getting the right kind of content in front of users at the right time and in the right way.

However, no matter which stage of the funnel a consumer resides in, it is critical to understand whom a retailer is speaking to and providing them with the relevant information for where they are currently.

Utilize the content forms listed above to create a content marketing sales funnel that develops authority, traffic and sales.

Ronald Dod

Ronald Dod, Guest writer, CMO and co-founder at Visituresmall business coach

Differentiate Your Company by Celebrating YOU! Part 1 of 3

Differentiate Your Company

How do you differentiate your company? Why is it important to differentiate your company? How effective are you communicating this uniqueness to the general public? World-class companies are able to separate themselves from their competitors in the minds of their customers.  This is one of the most powerful strategic advantages in marketing today! Marketing professionals call this particular practice “differentiation.”  We create the perception that our business is unique, different, and special.

What the “Big Boys” Do With Marketing and Branding

For example, how has Coca-Cola separated itself from its competitors?  What is so unique about its product?  The fact is there is little difference between Coke and its numerous competitors.  Coca-Cola was the original soft drink innovator.  Competitors were soon copying the product, making the “niche” cola soft drinks a commodity.

Staying Focused on Your Main Product or Service

Nevertheless, Coca-Cola wins the “cola wars” by staying laser-focused on its main product, the soft drink, while its competitors have diluted their focus and effectiveness by diversifying into other products.

Providing a Consistent Product or Service

When you think of the following names, what comes to mind; The Ritz-Carlton, Home Depot, Southwestern Airlines?  The mention of these companies immediately brings to mind a clear picture of a product.  However, each of these world-class companies sells a commodity.  What makes them stand out in a commodity-based market?  They know who they are, they determine what the customer wants, and they deliver what they promise to strategically aligned customers.  Day after day, month after month, and year after year, they provide a consistent product.

The Answer to Becoming a Commodity: Differentiation

Even though we may start out in a niche, eventually our product will likely become a commodity. As the inevitable happens, we will best serve our company by creating a unique brand that customers remember.  Let’s take a look at one method of product differentiation.  This process is built around the four following features;

  • The purpose of the owners and employees.
  • What customers want.
  • What your competitive advantages are.
  • Telling your story.

 

Differentiate Your Company

Step 1a.  Your Personal Purpose Statement

Before we go to work on differentiating our business, we should begin with differentiating ourselves!  The fact is that our Creator made each of us unique; we each have a special gift that we bring into our marketplace.  If we build our business around our unique characteristics, and the characteristics of our employees, we build from a position of strength.  Rather than trying to copy another company (although benchmarking can be very effective) we establish a sense of esteem in who we are as a team and use that as a foundation to build on.

Your Personal Mission

When I celebrated my 40th birthday, the milestone prompted me to reflect on my past and to decide on where I should be headed in the future.  Using books such as Half Time by Bob Buford, and The E-Myth by Michael Gerber, I asked myself questions such as “What is my purpose in life?” “Am I happy?”  “How do I want to spend the next 40 years?”  Having answered those questions, I developed a Personal Mission Statement.  Once I had this completed, my decisions about future endeavors became much clearer.  “Every person should have a personal mission statement,” says Bill Hopf, president of Anchor Resources, a CEO consulting firm.  “This can serve as a guiding force for your behavior and personal performance.”

Ideally, a personal mission statement has three elements: values, vision, and mission.  The typical mission statement is written on one page, and it answers the following questions;

Values-

What do you believe about ethics, spirituality, morals, customers, employees, vendors, community, etc.? How do you behave toward others? How do you treat your fellow man? What do you do to make the world a better place?  Companies that have strong values attract quality stakeholders.

Vision-

Where do you want to be in five years, ten years?  Where do you want to end up?  “We should begin with the end in mind” says Stephen Covey, author of The Seven Habits of Highly Effective People or else we may “climb the ladder of success, and then realize it is leaning on the wrong wall.” Another way to think about this is to ask yourself, “What will my obituary say about me and my life?”

Mission-

What will you do today to achieve your vision and live by your values?  Your mission should transport you from where you are to where your vision is.  In other words, it should narrow the gap between your present condition and your future aspirations.

Your purpose statement provides daily direction, purpose, and a sense of personal power.  It helps you to know what makes you a unique, valuable, important individual.  If you do not have a personal mission statement, set aside some quiet time to answer the questions above and write out your own statement.

Part 1 of 3. Read Part 2

Alan Melton co-founded and led an award-winning business before selling it to a publicly held company. He has started and led eight companies and presently serves as CEO of four growing businesses. Alan is sharing his experience with entrepreneurs and executives who want to get on the fast track to achieving their personal goals.  President of Small Business Coach & Assoc., Alan is a nationally known writer, speaker and business leader.

Questions about our small business coaching services?

Call us at 1-888-504-0777,

or 

Enter your information below to start growing your revenues and profits today…

small business coach

You answered questions that neither the SBA nor anyone else had given her

You answered questions that neither the SBA nor anyone else had given her

“The feedback from the group yesterday has been amazing. I had two people who have been to PNC meetings but never considered joining that are insistent in being a part of this group. One has contacted 5 of her business friends setting the next meeting date as a must for them to visit. A major part of her decision was your delivery. You answered questions for her that neither the SBA nor anyone else had given her. Thank you so much for your great research, your powerful delivery and your transparency.” Kay A. Martin, Director, Networking Organizationsmall business coach