Do I Need Business Consulting, Business Coaching or Business Mentoring?

Sometimes when I provide business consulting services to a business owner there is some confusion about the different types of advisors. Not only do we have professionals that assist in the areas of accounting, legal and financial planning, we also have business performance advisors that assist in the areas of leadership, planning, sales, marketing, operations, time management, and human resources. And that’s just getting started with the ways these professionals can help!

As a business owner which type of business performance advisor is best for you? In this article, we’ll take a look at the 3 types of services that focus on business performance: business consulting, business coaching and business mentoring.

coaching vs mentoring

Three Types of Business Performance Advisors

Business Consultant

A business consultant is usually an individual who is a subject matter expert; they are experts in a narrow discipline in business. The business consultant actually performs the work within a business.  Here are some examples:

Business consulting has been around for many years and large corporations frequently use business consultants. Many business consultants have previously worked as an employee in large organizations and then move on to business consulting firms.

Additionally, there are firms that offer small business consulting services. An example could be a Public Relations firm which could help a business with logo redesign and branding. Although the costs associated with small business consulting are prohibitive to most small businesses, middle-market companies will hire a small business consulting firm from time to time.

business consulting

Business Coach

Business Consultant

Business coaching is a relatively new profession that has exploded in growth over the last couple of decades. Think about the role of a sports coach. The coach is able to develop a winning team of players, improve their individual skills, and orchestrate their strengths to develop winning strategies. Effective business coaches do exactly that for their clients. In contrast to the business consultant who performs the work similar to an employee, the business coach acts as a leader and advisor so that the client can deploy successful strategies in the business.  Like a sports coach, the business coach is the motivator, trainer strategist, while the client is the player of the game.

When I founded Small Business Coach Associates in 2002 the term “business coaching” was rarely understood by small business owners. In my mind, small business coaching is more holistic in nature. Added is another nuance of business coaching; services in the life coaching realm for business owner clients. Our firm focuses on the business owner first in establishing a vision, values, and goals. We believe that the business should be the vehicle by which the owner achieves his/her goals, dreams and aspirations.

For the small business owner, there are myriads of areas to juggle. We coach in 21 areas that fall under the broad categories of Time, Team and Money. Some of these areas include marketing, sales, planning, leadership, cash flow, employee recruitment, incentives and retention, time management, operational performance, and communications. We guide our clients through the five stages of growth: Creation, Disorder, Control, Prosperity, and Freedom.

Although business coaches may also specialize in specific areas within a large company, small business coaches usually have a broader range of knowledge to assist a small business owner in many areas of the business.

Business Mentor

A business mentor has “been there, done that.” This individual has personally owned a successful business and is in the position to teach from experience. The business mentor has “walked in the shoes” of his clients. Ideally, this individual has been through the anxiety of startup, to the chaos of growth, to the stresses of cash flow and employees and debt, to the burnout of working too many hours, to the comfort of profit, and to the freedom of selling the business. A business mentor will have lots of experiences to share as you encounter problems and obstacles in your business. Be ready for some interesting stories from this seasoned professional!

With the business coaching explosion, there are a number of individuals who have arrived on the scene after undergoing a weekend or week-long training course and are awarded a diploma as a “certified business coach.”  These individuals may have never personally owned a business. They could be from any walk of life from a corporate employee to high school graduate. A visit to a networking meeting or chamber of commerce event may reveal a large number of business coaches who fall in this category.


So What Business Consulting is Best For Me?

The answer to “what’s best for me” boils down to your need. Business performance advisors usually have strengths in more than one area. It’s possible to find a professional who is a business consultant, business coach, and a business mentor!

If I had to rank myself in the three areas discussed here’s that assessment:

Then, What Business Consultant is Best For Me?

The answer to “what’s best for me” boils down to your need. Business performance advisors usually have strengths in more than one area. It’s possible to find a professional who is a business consultant, business coach, and a business mentor!


Grow Your Business with Professional Business Consulting

The modern business must contend with an ever-changing market, high competition, and a need to manage its operational expenses. For many small to medium businesses (SME’s), keeping afloat has become the new norm. We understand that small business owners have to multi-task and sacrifice their time and private life to sustain their livelihoods and their legacy. Our role as business consulting experts is to introduce strategies to accelerate your professional growth. We encourage the best business practices, including time management, steps to increase revenue, and move beyond merely ‘staying afloat.’

If you have never partnered with a successful business consulting company, you will be surprised to learn of the immense value a dedicated consultancy can provide. We deliver on our promises of business support and growth by creating tailored strategies that drive results. Our goal is to introduce the best project management methods in which daily operations are streamlined.

We Provide a Wealth of Knowledge and Skills, As Your Trusted Business Consulting Experts

Businesses can take advantage of Small Business Coach Associates’ wealth of knowledge, experience, and innovative solutions. We have worked across industries and assisted many businesses with diversity and creativity. We are here not only to keep your business afloat but to apply the methodologies and industry trends to expand your brand, products, and services. Our combination of expertise and passion for the business will help you perform your professional duties to the highest standard.

For the new business or the developing company relying on the services of business consulting, a professional business consultant can bring unmatched industry expertise and move your business to the next level. Small Business Coach Associates has provided a multitude of business clients with immense success because we learn about your business, and we tailor our strategies to help you. By consulting with our expert services, we bring diverse skills to ensure your company reaches its goals and achieves incredible growth. By assessing your management strategies and current practices, we can identify areas needing improvement and rewarding opportunities for growth. As trusted business consulting experts, we will manage the interests and the integrity of your business as though it were our own.

Every Business Needs Our Objective Approach

As a business owner, we know how much time, dedication, and passion go into running your services. We also know that you could benefit from an outsiders’ viewpoint to determine where problems lie and how to manage it. When you spend so much time dedicated to multiple operations, it is easy to oversee some of the hindrances preventing you from growing and achieving your goals.

Our dedicated business consulting experts will assess every aspect of the business to pinpoint where you can improve. Many teams and individuals are too close to the problem to identify it and the best ways to overcome the challenges. Consultants are here to act as your partner and provide the objectivity you need to excel.

Achieve Your Short-Term Goals With Small Business Consulting

If you have a project that you’re working on and you need help to complete your project, bring in a business consultant or a small business consultant. If you are looking for someone that can help you with many of the areas that make a business successful, a business coach or small business coach will be your answer. If you want someone who has “practiced what they preach” through their own successful business, the business mentor is a great fit.

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