4 Techniques to Increase Social Media Visibility for Your Business

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Social media visibility is a key ingredient to business success. Without visibility on that channel where many of your potential customers are, you can’t possibly grow your small business. People won’t buy from you if they’re not familiar with your brand. Just look at the statistics. A staggering 59% prefer to buy from brands they’re already familiar with.

As essential as social media visibility is, it can be difficult to achieve. More than 91% of companies use social media. That means it can be hard to stand out and “be seen.”

Don’t worry. We’ve got you covered. In this article, you’ll learn four techniques you can apply to increase social media visibility for your small business. Let’s get started!

1. Use hashtags strategically

social media visibility

Hashtags allow your target audience to find you easily. People tend to search for hashtags to look for content on social platforms. If your content contains the hashtag they typed in, it will show up in search results.

But that’s the thing. For social media visibility, you need to ensure the hashtags you use in your posts are actually being searched on your chosen social platform. 

So, do your research to find the most popular hashtags in your industry. For this, you can use your social platform’s search function, which usually has an autocomplete feature. On Instagram, for instance, just click on the Tags tab, then type your niche. You should see suggestions of relevant popular hashtags from Instagram. You could also check the hashtags your competitors use and pick the relevant ones you can add to your social media posts. 

That’s not to say those are the only hashtags you can use to increase your social media visibility. You can create your own, too. 

Unique hashtags tend to bring together like-minded individuals. So, they can help you build a community of loyal followers around your brand. Once you decide what your unique hashtags are, you just need to promote them so people will use them. You’ll see an increase in your brand’s visibility as soon as people start posting their own content using your hashtag. 

Redbull, for instance, encouraged its audience to use its #PutACanOnIt hashtag in posts showing them using the product. To further promote the campaign, the brand reposted some resulting user-generated content on its social account and used the unique hashtag in the reposted content. Many people followed suit, and started posting pictures of themselves with the product and  #PutACanOnIt. The hashtag campaign generated over 10,000 posts on Twitter and Instagram within months.

Technically, you can use many hashtags per post. However, this isn’t recommended. Too many hashtags can be an eyesore and may lead to failure in getting your key messages across. To be safe, just follow the recommended number of hashtags per post per platform. On Facebook, for instance, the recommendation is one to two hashtags. Instagram suggests one to three. Twitter (X), on the other hand, recommends no more than two hashtags per post.

2. Optimize posting times

Posting at the right time is one of the essential online strategies to boost social media visibility. 

By the “right time” we mean at that time your target market is active on your chosen social platform. Think about it. The whole point of social media visibility is for your brand to be seen by your target audience. How else can they see your brand on social media if they’re not logged in? Okay, sure, they may still see your posts at a later time. But the chances of that are slimmer than if you publish your posts at a time they’re active on the platform. 

Besides, if you post at a time when your target audience is active, you can also increase the possibility of them sharing your content then and there. Your content can also generate more likes on Instagram or comments on Facebook instantly. All these can further help enhance your online visibility. 

That said, use the built-in social media analytics feature of each platform to find out the optimal times to post content. You can check the days your followers spend the most time on the platform and the time they typically engage with your posts. Publish your content accordingly.

What if you don’t have that historical data? Don’t worry. You can start by posting your content on those times recommended by research. Check out this comprehensive guide for that. Then, as you go along, tweak your posting strategy according to your own brand experience.

3. Engage with your audience for social media visibility

When you engage with your audience, you increase your social media visibility as well. How? When you leave a comment, like, or share a post, your brand name appears on viewers’ screens. 

But that’s not all. 

Engagement strategies like responding to questions, comments, and direct messages can help you build a relationship with your target audience. So, they won’t hesitate to share the content you post with their own social networks.

How do you engage with your audience? You can use powerful tools for social listening to check any mentions of your brand on social media channels. 

Then join conversations online that are related to your brand or the products you offer. This will also give you the opportunity to position your small business as a trustworthy source of information and products for your audience.

If you find complaints online, acknowledge your audience’s concern and inform them of the steps you’re taking to address the issue. In the same manner, if you get positive comments on social networks, thank the people who posted them.

As mentioned earlier, you can also engage with your audience by sharing relevant content they posted. This is a great way to boost your content marketing as well.

4. Create high-quality content

the importance of social media visibility to your business

High-quality posts can help boost your social media visibility, too. It’s easy to see why that is. High-quality content catches social media users’ attention as they scroll down their feed. It isn’t just likely to be consumed. It’s also likely to be shared with a larger audience. That’s why high-quality content, whether these be infographics, videos, or other visuals, are an essential part of any social media marketing strategy.

But what is high-quality content in the first place? It’s content that isn’t just visually appealing. It’s something your target audience can relate to as well. This is why you can’t possibly create high-quality content without knowing your audience.

So, before anything else, understand your target market. What are their preferences and needs? You can get the information you need via surveys, analytics tools, or your historical data. Then create an audience persona, a fictional representation of your target audience. That should serve as your guide in social media content creation. 

To ensure high quality, make sure your social content is accurate, too. If you’re posting statistics, they should be updated. Your copy shouldn’t have spelling and grammar mistakes.

Whatever high-quality pieces of content you post, ensure visual style, voice, and tone consistency across social media sites. This will help you, not just build a strong brand presence, but also help boost brand recognition.

Does all this sound overwhelming? Don’t worry. A generative AI platform can help you create high-quality social media content. AI tools can also help ensure you stay on-brand. 

In Closing on Social Media Visibility

If you want to succeed as a business, you need to have social media visibility. Many of your potential customers are on social media. If you want them to buy from you, you need to ensure they get to know you and become familiar with you. 

You learned four techniques to increase social media visibility for your small business. Start by using relevant hashtags in your post to make your content discoverable on social platforms. Optimize your posting times as well. Don’t forget to engage with your audience. Finally, create shareable high-quality content.

So, go start boosting your social media visibility now. You’ll see excellent results.

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Building a Strong Personal Brand for Your Online Business

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In the highly concentrated world of business competition, it is necessary to make you stand out of that crowd. For this, you are required to utilize several strategies. One of the best strategies for that is building a strong personal brand for your online business.

In this article, we will explain to you how personal branding can benefit your online business.

What is a Personal Brand?

By personal brand, we mean the unique and distinct position, reputation, image, or identity that someone creates as well as presents in front of the world. 

What Does Personal Branding Involve?

Personal branding involves the process of presenting yourself instead of products or services. Moreover, it is about highlighting you.

  • Skills
  • Abilities
  • Personality
  • Values

Additionally, in personal branding, you are not required to just build a polished site or compelling tagline. But here you present the strengths and weaknesses in front of the audience to win their trust.

For Example:

Neil Patel: He is a digital marketer who built a sound personal brand around his expertise, and knowledge. He is offering the SEO and marketing services to the businesses.

What Are the Benefits of Building a Strong Personal Brand for Your Online Business

the power of personal brand

1. Boosted Credibility

A strong personal brand can help you build trust as well as credibility with your specific audience. And people will start focusing and considering your offerings whether it is a business, product, or service. This is because people prefer the already-built brand over strangers or those who do not have a strong presence.

However, there is more to the benefits. Moreover, your audience will start referring your business to others upon seeing your credibility. This will generate increased revenues for you. online business

The credibility of your brand will serve a lot in building a strong presence for your online business.

2. Differentiation from The Crowded Market

Building a strong personal brand can make your online business differentiated from the competitors in the market. Your unique values, skills, and personality with your personal brand will set your online business apart from the competitors.

Ultimately, your sound personal identity will pave the path of your business toward online success.

3. Building a Loyal Target Audience

Your strong personal image on the internet will make you connect with the target personally. With personal brand identity, you can help people by answering their questions, giving suggestions, and guiding them with your skills. 

Doing this will make you create a personal connection with the target audience. Ultimately, they will become loyal to you. In this scenario, it is beneficial to let them know about your online business. Based on their experience with you, they will prefer to take an interest in your online business and will become long-lasting/loyal clients.

4. Improvements and Adaptation

It is another important benefit that your online business will gain with the help of a strong personal brand. A personal brand is a valuable source of getting your audience feedback as well as interactions. 

Based on this feedback about the rewards and minuses of your business, you can evolve the online business according to the needs of the target audience. This will make your business meet the requirements of the target audience which will ultimately make a good image of the business.

How To Build a Strong Personal Brand

You have learned about the benefits of building a strong personal brand and may be wondering about the ways to uplift your brand. In the below sections, you will learn the powerful ways that are effective in building a strong personal brand.

1. Describe Personal Brand

The first and foremost step that you should take is to define the personal brand. You should determine and define what you are, in which skills you are an expert, and what makes you unique from other entrepreneurs.

2. Build A Professional Website

Building a professional portfolio website is an essential step to building a personal brand. Your website will serve as a central hub where your audience or other people will learn more about your field, expertise as well and values.

Make sure that your website has a professional design that is simple to navigate and highlights all of your expertise and achievements. Your website should include a compelling bio, experience portfolio, and contact information. Moreover, you should include a blog section on the site where you will regularly update information related to your skills/field. This will make your audience to remain engaged.

3. Create a Regular Quality Content

While creating the content, you should never forget the phrase that “consistency is the key.” To keep your audience up-to-date and engaged, you should craft quality content regularly. By quality content, we mean one with the following traits:

  • Without plagiarism.
  • Simple to comprehend.
  • Engaging for the readers.

However, fulfilling all the above traits of quality content is not an easy-to-do task. Especially when you have to create a large volume of content pieces regularly. Let us resolve this issue.

To consistently create quality content, you can put online rewording tools into play. You will just have to pass the first draft once from one of the tools. And a reword generator will enhance the quality of content. Let us take a practical example:

For Example:

To boost the quality of our crafted content, we pasted into a highly regarded tool in the industry i.e., Rewordingtool.io. After running the tool, we were amazed to see the results. All the issues of plagiarism, readability, tone as well and clarity were automatically solved by the expert tool. 

Have a look at our gained results below.

When you publish such a quality content piece, the reader will not only remain interested but will prefer your content over the others. Ultimately, it will gradually make your brand stronger.

4. Remain Connected with Your Audience

what is your personal brand

It is one of the useful strategies to win the hearts of your audience and make them remain connected with you.

To understand this strategy, you should always remember that building a personal brand is not just about promoting your expertise. But it is also about building a strong relationship with the audience. To remain connected with the audience, you should continuously answer the issues, comments, emails, and messages.

Moreover, you should show a great interest and value to the opinions and feedback of your people. Actively participate in public discussions, online communities as well and forums related to your field. By providing true solutions, you can attract new customers from these platforms. Ultimately, you will move the next step towards building a strong personal brand. 

5. Develop Your Expertise

Developing your skills and expertise continuously is essential to keep your brand’s status strong. To update yourself, we suggest you actively attend webinars, workshops, and conferences related to your industry. Doing so will keep you updated with the current trends and advancements.

Developing expertise and positioning yourself as the expert in your field will help you gain credibility. Furthermore, you will easily grab new opportunities for growth/collaborations.


There are several benefits of building a sound personal brand for your online business. A strong personal brand will not only make you differentiated but also grow leads and improve the business strategies along the way. Moreover, to guide you thoroughly we explained the diverse ways for building a strong personal brand. In this post, you learned a lot about the ways of building a powerful personal brand. Now is the time, to adapt those ways and make your brand uplifted.

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Top 10 Project Management Software for Small Businesses

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Project management software allows small businesses to navigate challenges, foster collaboration, and deliver successful outcomes to clients, stakeholders, and customers. A recent report by the PMI’s Pulse of the Profession shows that organizations that use project management practices consistently have a 92% success rate in meeting project objectives.

In this article, we will take a look at the top 10 project management software solutions designed to meet the needs of small businesses. 

Top 10 project management software solutions for small business success

  1. Meister Labs

Offering robust project management solutions designed to streamline workflows and boost team productivity, Meister Labs features include: 

  • MindMeister integration allows users to create mind maps that seamlessly integrate with project workflows. This visual approach enhances brainstorming and planning phases.
  • Task management offers intuitive task management through customizable task boards to enhance visibility into project progress and enable teams to create, assign, and track tasks effortlessly. You can find out more about project documentation by exploring Meister Labs.
  • Collaboration tools promote seamless collaboration with features like real-time editing, commenting, and file sharing. 
  • Integrations with popular tools such as Google Drive, Dropbox, and Slack, enhancing connectivity and centralizing project-related information.
  • Gantt Charts provides a visual representation of project timelines, dependencies, and milestones aiding project managers in efficient planning and resource allocation.

Meister Labs offers flexible pricing plans tailored to different user needs. This includes a free plan for individuals or small teams, a pro plan geared towards professionals and growing teams, a business Plan tailored for larger teams and enterprises, and an enterprise plan for organizations with specific project management needs.

  1. BaseCamp: With flexible pricing, a user-friendly interface, and a commitment to simplicity, BaseCamp offers a centralized platform where teams can create projects, collaborate on tasks, and share essential project-related information in one location. With features that allow to-do lists and task management, team message boards, document and file sharing, scheduling and calendar integration, and real-time chat. BaseCamp has a free plan with basic project management features, pain plans, enterprise solutions, and no hidden fees.
  2. Zoho projects: As a top-tier solution for project management, Zoho projects’ feature set, coupled with its flexible pricing options, empowers you to achieve project success with efficiency and collaboration. Zoho projects features include task management and collaboration, Gantt charts and milestones, time tracking and reporting, document management, issue tracking and bug tracking, and customizable dashboards. The software comes with a free plan, standard and premium plans, and enterprise solutions coupled with scalable pricing which ensures that you pay for the features and capacity they need, making it suitable for both small businesses and enterprises.
  3. Asana: For teams seeking efficient project management, Asana’s rich feature set and flexible pricing make it a go-to solution. Its key functions include task and project management, timeline and calendar views for tracking deadlines, collaborative spaces for shared workspaces, attachments and integrations, custom fields and forms for specific projects, and automation rules. Whether you’re a startup, a growing business, or an enterprise, Asana provides a basic (free) plan, premium and business plans, and an enterprise scalable pricing model for your needs.
  4. Monday.com:  Designed to streamline workflows and enhance collaboration, Monday.com stands out as a versatile project management platform. Its key features include customizable workflows to mirror their unique processes, visual project tracking providing a clear overview of tasks, timelines, and progress, collaboration and communication, automation and integrations for efficiency, dashboards and reporting for project performance, and mobile accessibility.

project management

Monday.com offers a basic plan with essential features for small teams, standard and pro plans for growing teams and businesses with expanding project needs, an enterprise plan designed for large organizations with complex requirements and custom solutions tailored to specific requirements.

  1. Smartsheet.com: For diverse project teams, Smartsheet is a smart project management tool choice to drive collaboration, enhance efficiency, and deliver successful outcomes. Its functionalities include a grid-based structure which provides users with a grid structure for organizing and managing tasks, timelines, and resources, dynamic task management, Gantt charts for visual planning, automation for workflow efficiency, collaborative workspaces, and resource management.

SmartSheet offers pricing plans tailored to individual users and businesses. The individual plan is ideal for single users or small teams, while business plans cater to larger organizations with expanded collaboration needs. Also, the software has enterprise and premier plans with advanced features and custom solutions for organizations with unique requirements.

  1. ClickUp: Designed as a versatile project management solution with an intuitive interface, ClickUp streamlines workflows, fosters collaboration, and boosts productivity. Its powerful features include an all-in-one workspace, customizable dashboards, task and time management, agile and scrum methodologies, collaborative editing and proofing, integrations, and automation. ClickUp offers a free forever plan for small teams or individuals, a priced unlimited plan catering to growing teams, a business plan tailored for larger organizations, and an enterprise plan that offers a fully customizable solution for large enterprises with unique needs.
  2. Notion: With its all-in-one it’s all-in-one workspace, combining notes, documents, tasks, and collaboration in a single platform, Notion is an incredibly adaptable and user-friendly project management tool.  Its key features include a flexible workspace tailored to your team’s needs, notes and documentation abilities, task and project management, real-time collaborative editing, knowledge base creation, and seamless integrations with popular tools like Google Drive, Slack, and more.

Notion offers a generous free plan that includes essential features for personal use or small teams, a personal plan that unlocks advanced features for individual users, a team plan designed for collaborative work, and an Enterprise Plan catering to large organizations.

  1. Airtable: Offering a dynamic platform that seamlessly blends the flexibility of spreadsheets with the robust functionality of databases, Airtable transforms the way teams organize, collaborate, and innovate. Its key functionalities include flexible database structure, kanban boards and calendar views, collaborative features, integrations, customizable templates, form building, and data collection.

Airtable pricing includes a free plan with essential features, a plus plan priced for individuals and small teams, a pro plan tailored for growing teams, and an enterprise plan catering to large-scale organizations.

  1. Jira: Renowned for its flexibility and adaptability, Jira offers a robust platform that caters to the unique needs of teams, from software development to marketing campaigns. It excels in supporting agile methodologies, allowing teams to plan, track, and release software efficiently. Jira allows you to tailor workflows to match your team’s unique processes, delivers advanced reporting and dashboards, seamlessly integrates with third-party tools, helps you visualize and communicate long-term plans with roadmaps, saves time, and reduces manual effort with automation.

Jira offers a free plan providing essential features for small teams and individuals, a standard plan priced for growing teams, a premium plan catering to large teams and organizations, and an enterprise plan tailored for enterprise-level organizations.

The crucial role of project management for small businesses

project management software

For the growth and success of small businesses, project management is not a luxury but a necessity.

The smaller a business, the higher the need to manage resources, navigate challenges, streamline tasks, enhance collaboration, and improve project tracking and accountability. Project management helps:

  • Increase efficiency and productivity by streamlining tasks and workflows, 
  • Reduce manual efforts by automating repetitive tasks, 
  • Enable effective resource allocation, 
  • Provides a centralized space for communication, 
  • Bridge geographical gaps and facilitate remote collaboration, 
  • Real-time project agility supporting quick decision-making and instant feedback,
  • Providing real-time visibility and analysis into project progress, 
  • Promoting accountability with clearly defined tasks and responsibilities, 
  • Anticipate and mitigate risks.

Criteria for selecting the perfect project management software

Finding the right project management software is like finding the right life partner.

Choosing wrongly can wreck your project(s) and by extension your organization.

To select the right project management software, you need to focus on the following criteria:

  • Scalability: The selected software should seamlessly scale with the organization and be able to accommodate a growing team and user base without compromising performance or user experience.
  • User-friendly Interface: The software should have an intuitive design, minimizing the learning curve for team members and encouraging efficient usage. Also, look out for software that allows customization based on user preferences.
  • Collaboration Features: Look for tools that offer chat, discussion boards, and file-sharing capabilities, promoting seamless teamwork. The software should allow for easy task assignment, tracking, and updating, ensuring everyone is on the same page throughout the project lifecycle.
  • Integration Capabilities: Your project management tools should be compatible with popular applications, such as communication tools, calendar apps, and file-sharing platforms. Also, ensure that the software’s API is accessible and well-documented for potential future integrations.It is also important to be compliant with regulatory frameworks like GDPR or the Digital Markets Act. Ensuring compliance with regulatory frameworks is essential to mitigate risks and maintain a secure and ethical digital presence for your organization.
  • Cost-effectiveness: Choose software with transparent and straightforward pricing structures. Also, make sure to check that the software’s overall value for the investment aligns with your organization’s long-term goals.

Tips for successful implementation

project management software example

Choosing the right project management software is needed, implementing it is critical.

To ensure a seamless transition and maximize the software’s benefits, you’ll need to:

  • Familiarize employees with the software’s features and functionalities with training and onboarding plans based on individual roles and responsibilities.
  • Provide ongoing support to address queries and challenges.
  • Identify unique business workflows and requirements. 
  • Configure custom fields, views, and reports to enable teams to track and manage projects using data points that matter most to the organization.
  • Ensure seamless integration with existing tools and software leading to a cohesive and interconnected digital ecosystem. 
  • Regular updates to leverage the latest advancements and improvements, enhancing overall system performance.
  • Actively seek feedback from users regarding their experiences with the software for improvement and guide future updates to better align with user needs.
  • Develop optimization strategies based on performance analytics and user feedback to achieve optimal efficiency.

Elevating Small Business Success with Top Solutions

The dynamic nature of small businesses requires effective project management.

Small businesses, often operating with limited resources, face unique challenges that demand streamlined workflows, enhanced collaboration, and efficient task management. Project management tools help streamline tasks and workflows to improve collaboration and communication, by acting as catalysts for growth, helping scale their operations, meet deadlines, and delight customers.

As you embark on your business endeavors, consider the transformative impact that the right project management software can bring – elevating your small business to new heights of productivity, collaboration, and prosperity.

Author’s Bio

Isaac Adewumi is a dedicated storyteller with a relentless passion for crafting perfect words. His days are immersed in creating engaging, easy-to-understand copy to drive leads, user onboarding, and customer retention for B2B, B2C, and SaaS brands. 

Under surveillance, you’d catch him deeply researching client briefs, pondering creative blog intros, and writing compelling articles and email copy. 

Inspired by marketing legends like Chase Dimond, he immerses himself in endless marketing copy, poetry writing, solo chess sessions, and Fantasy Premier League videos—all accompanied by the soothing tones of slow classical music on Spotify.

You can connect with him on LinkedIn.

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